Say goodbye to content planning, copy pasting, and manual publishing. Say hello to Highway.
No credit card. No setup time.
Content Pipeline
Your blog is building itself
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Introducing: Self-Driving Content
Learns your voice. Finds your topics. Researches. Writes. Publishes. Repeats.
It crawls your site
Reads your existing content. Understands your voice. Maps your territory.
It finds themes
Spots patterns. Identifies gaps. Suggests topics worth exploring.
It researches
Deep dives into sources. Pulls insights. Builds context.
It creates
Drafts in your voice. Posts go live. Your blog breathes.
Knobs, not switches
Fine-tune every aspect. No binary choices. Just smooth control over your content pipeline.
Voice calibration
Learns from your existing content. Writes like you, not like everyone.
Adaptive content length
Short takes or long reads. Adjust the dial, not the workflow.
Visual enhancement
Images, graphics, and media that match your aesthetic. Not stock. Yours.
Byline flexibility
Real authors, ghost writing, or editorial voice. You decide who gets credit.
Publishing rhythm
Daily, weekly, whenever. Set your cadence and let it maintain the beat.
Social amplification
Auto-posts to your channels. Spreads the word while you focus on what's next.
Plus advanced capabilities
Additional features for deeper control
Deep research retrieval
RAG-powered analysis of industry trends, competitors, and regulation.
Branded media generation
Custom charts, diagrams, and infographics inserted automatically.
Publishing control
Manual review or auto-approve. Your eyes, your choice.
Smart internal linking
Connects relevant posts automatically without manual crosslinking.
Flexible citation styles
Academic, professional, or casual referencing that fits your voice.
Watch it work
Real posts. Real results. This is what your blog looks like on autopilot.
What is Self-Driving Content?
Self-driving content isn't about removing humans from the creative process—it's about removing them from the repetitive parts. Like self-driving cars handle navigation while you focus on the destination, self-driving content handles research, drafting, and publishing while you focus on strategy.
From manual to self-driving: A content transformation
Most content teams are stuck in manual mode—brainstorming topics in spreadsheets, researching in browser tabs, drafting in Google Docs. Self-driving content collapses this into a single, continuous system. Here's what changes when your blog learns to drive itself.
Why self-driving content needs guardrails, not micromanagement
The best self-driving systems aren't fully autonomous—they're supervised autonomy. You set the destination, define the voice, approve the route. The system handles everything between. This framework shows exactly where human judgment matters and where it slows you down.
The economics of self-driving content
Traditional content costs scale linearly—more posts means more writers, more editors, more time. Self-driving content inverts this. Your first post takes effort to calibrate, but post 100 costs the same as post 1,000. Here's the math that changes everything about content ROI.
Highway vs. ChatGPT
ChatGPT is a tool you use. Highway is a system that runs itself.
ChatGPT is brilliant for on-demand writing. Highway is for when you want content to happen without you.
Questions you probably have
Because this is genuinely new territory.
Will it sound like my brand?
Yes. Highway crawls your existing content to learn your voice, tone, and style. After the initial calibration, every post maintains your brand's unique personality. You can adjust the voice settings anytime if you want to evolve your style.
Can I review posts before they publish?
How is this different from ChatGPT?
Does it integrate with my CMS?
Is the content original and SEO-safe?
What if I want to change my content strategy?
Pick your cadence
Same self-driving system. Different velocity.
Copilot
Perfect for solo creators finding their rhythm
- 10 posts per month
- Core research capabilities
- Single blog connection
- Email support
- Voice calibration
Autopilot
Built for consistent, quality output
- 50 posts per month
- Deep research mode
- 3 blog connections
- Priority support
- Advanced voice training
- Custom schedules
- Social amplification
Autonomous
For teams building at scale
- Unlimited posts
- Maximum research depth
- Unlimited connections
- Dedicated support
- Multi-voice training
- Team collaboration
- Advanced analytics
- API access
All plans include a 14-day free trial. Cancel anytime, no questions asked.
The future of content
is self-driving.
You built something worth sharing. Now let self-driving content do the sharing. Consistently. Thoughtfully. While you focus on what actually moves your business forward.